Why Stage a Vacant Home?September 26, 2024

When a house sits empty, it can feel lifeless and hard to love. Professional staging transforms those bare rooms into warm, stylish spaces that help buyers see the home’s full potential. For sellers and realtors across Summit, Short Hills, Millburn, Morristown, Livingston, Florham Park, and Montclair, staging isn’t just about making a home look pretty — it’s a proven way to sell faster and for more.


First Impressions Matter

Buyers make snap judgments. The first few seconds inside a home — or even scrolling through photos online — set the tone. Vacant homes often appear smaller, colder, and less inviting. Professional staging fills those spaces with purpose, balance, and emotion.

According to the National Association of Realtors (NAR), 81% of buyers’ agents say staging helps clients picture a property as their future home. Staged homes can also sell for 1–5% more on average — a difference worth thousands in today’s market.


Why Empty Homes Struggle to Sell

A vacant home might seem like a blank slate, but for buyers, it’s actually confusing.

  • No sense of scale: It’s hard to tell if their furniture will fit.
  • No emotional warmth: Empty rooms echo and feel lifeless.
  • Flaws stand out: Scuffs, uneven floors, or dated finishes are more noticeable.

Professional stagers use curated home furnishings, lighting, and decor to tell a story. They transform an empty house into a home that feels lived-in, loved, and move-in ready.


The Return on Investment

Many sellers hesitate to invest in staging, thinking it’s just an extra cost — but the data says otherwise. Research from the Real Estate Staging Association (RESA) shows that staged homes spend 73% less time on the market and can earn up to 10x the return on the cost of staging.

For example, spending $4,000 to stage a $900,000 property could mean an extra $30,000 or more in the sale price. That’s a strong ROI — especially in high-value areas like Short Hills and Summit.


What Staging Really Does

Professional staging isn’t about stuffing a house with furniture — it’s about strategy. Every piece is chosen to enhance flow, light, and proportion. Here’s what it achieves:

  1. Highlights the home’s best features — Staging draws eyes to open layouts, fireplaces, and natural light.
  2. Boosts perceived value — A staged home looks well-maintained and worth top dollar.
  3. Speeds up the sale — Beautiful photos attract more clicks and showings.
  4. Helps buyers connect — People remember how a home feels, not just how it looks.

Professional Staging vs. DIY

You could try staging yourself — but the difference between DIY and professional staging is like night and day.

Professional stagers bring:

  • Access to designer-grade furniture and decor.
  • Expertise in layout, scale, and color balance.
  • Insight into what local buyers in Summit, Millburn, and Montclair are looking for.
  • A turnkey process — from delivery to styling to removal.

The result? Rooms that feel welcoming in person and photograph beautifully online.


For Builders, Realtors, and Homeowners Alike

At Set The Stage Summit Short Hills, staging isn’t one-size-fits-all. We partner with:

  • Builders who want model homes that wow buyers.
  • Realtors looking to elevate their listings.
  • Homeowners and investors ready to maximize their property’s potential.

We also offer short-term furniture rentalsdesign consultations, and curated home furnishings for purchase — perfect if you fall in love with the look.


A Real-Life Example

One Summit homeowner struggled to attract offers on a vacant colonial listed for weeks with little traction. After professional staging added warmth, lighting, and elegant furnishings, the home received three offers within 10 days — and sold 4% above asking.

Buyers aren’t just buying square footage; they’re buying a feeling. That’s the power of staging.


The Process Is Simple

  1. Consultation — A professional stager evaluates the property and creates a design plan.
  2. Installation — Furniture, art, and decor are delivered and styled to perfection.
  3. Photography — High-impact visuals are captured for listings and social media.
  4. De-staging — Once sold, everything is removed efficiently.

The process is quick, seamless, and completely turnkey.


Ready to See the Difference? Contact Us

If your vacant home needs a fresh perspective, let Set The Stage Summit Short Hills help. We specialize in professional staging and home furnishings across Summit, Short Hills, Millburn, Morristown, Livingston, Florham Park, and Montclair — helping every property look its best and sell faster.

✨ Contact Us today to schedule a consultation and see how staging can transform your next listing.